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Social media scan

 

The monitoring of social media is a usefull tool to track the popularity of a brand, or concept in our case. It gives valuable information on the term's overall visibility in social media, on what people think of it, who is particularly interested and passionate about it, and what people related it to.

We performed a social media scan around the theme of biomimicry in agriculture using Google trends and the real-time social media search and analysis Socialmention.com. This tool gives us the strength, sentiment, passion and reach of keywords.

  • The strength is the likelihood that the word is being used in social media.

  • The sentiment is the ratio of mentions that are generally positive to those that are generally negative.

  • The passion is a measure of the likelihood that individuals talking about the word do so repeatedly.

  • The reach is a measure of a range of influence

It also indicates what are the most related keywords and who is using the term most often.

 

To see the social media scan click on the keywords

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